The mast head is all in capital letters and this has been used to create a statement and draw the viewers eyes to the name of the magazine. Its is also white text on a black (wobs) background and this makes the lettering more prominent and easy to read. It is also the biggest font on the front page and this is because it's the most important thing on there.
There is a banner on the magazine advertising 'The Inbetweeners' and this is is also shown by the picture on the front, in this picture there is also the car so this relates to the magazine. They have used yellow and black text to advertise this, the theme of yellow and black is often used on crime scene tape and this makes it look important.
The picture of 'The Inbetweeners' would attract attention because it is a very popular comedy teenage drama and there is an ongoing joke in the drama about the car. The title "First Car" would also attract young people as when they are learning to drive the next step is them buying the car and it's usually an exciting thing to do and to get some extra information on your first car would probably be very useful.
The strap line is advertising that the magazine is about fun stuff as well as the important information, on the strap line is says "competitions, games, gadgets, advices and tips, news and used cars." This gives you a basic idea about what you would get to read if you bought this magazine.
The picture on the front shows a picture of the Inbetweeners with a medium close up of Will the one they all take the mick out of, yet in the background the rest of them are surrounding an old looking car and laughing at will, and this makes it ironic because they should be the ones that are being laughed at.
The colour scheme is very minimal, and the use of black, white and yellow appears to make the front page look very boy-ish and this is backed up by the name of "FIRST CAR" as a lot of girls wouldn't be interested in reading a magazine about cars.
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